Moasure case study
Tackling Turf Jobs: How North Texas Luxury Lawns Deliver Accuracy, Speed, and Trust
See how North Texas Luxury Lawns have transformed their workflow with Moasure
Related Industries:
Artificial Turf
Dallas, Texas
TBC Employees
Bo Freeman
President
Bo Freeman
President
Dallas, Texas
TBC Employees
Moasure’s impact at a glance:
Estimated
savings:
Tens of Thousands
Favorite feature:
Export to CAD
Moasure user since:
2020
About North Texas Luxury Lawns
North Texas Luxury Lawns has built a reputation for delivering premium synthetic turf and high-end outdoor spaces across Texas. From private backyards to sprawling commercial landscapes and intricate putting greens, the company’s work is defined by precision and craftsmanship. But behind every flawless installation is a challenge that turf professionals know all too well: accurate, efficient measurement.
The Challenge
Traditional Tools Not Up to the Task
For Bo Freeman, President of North Texas Luxury Lawns, measuring the dimensions of a jobsite used to be a slow, laborious process. Tape measures sagged on slopes, rolling wheels sank into mud, and any misstep could throw off an entire estimate. Complex sites with curves, flowerbeds, and irregular shapes could take hours – and often required two or more team members. Even then, mistakes happened. Material was wasted, quotes were inaccurate, and training new employees on the nuances of square footage calculations could take days.
“Tape measures, rolling wheels – they get muddy, they break, you forget them. You’d have to carry two or three just to get the job done,” Bo recalls.“Moasure fits in your pocket and solves all those issues.”
“Any odd measurement, Moasure is best at. Any measurement – square, round, odd shapes… the accuracy is amazing. Nothing else like it.”
The Solution
Bo's Moment of Discovery
Bo first heard about Moasure in 2020. Skeptical but intrigued, he decided to give the tool a try. What he quickly discovered was a tool that could fundamentally change how his business approached measuring and in fact, the entire estimating process. Compact, accurate, and simple to use with Moasure’s tutorial videos, Bo found that he could walk the perimeter of any space, tap key points, and instantly generate a fully-dimensioned layout on his tablet. The measurements could be exported directly into CAD software, making them immediately usable for proposals, planning, and installation.
“I started using it, and it works great. Accuracy, simplicity, portability, and the ability to store data – it was a game-changer,” Bo says.
Even on complex, irregular sites, Moasure proved its worth. From winding residential backyards to apartment complexes, commercial landscapes, and even golf course installations, the device consistently delivered accurate measurements. Jobs that previously took hours could now be completed in minutes, often by a single person.
From Measurement to Mastery
The impact of Moasure on North Texas Luxury Lawns’ workflow is evident at every stage of a project. During site visits, Bo or a member of the team can capture every curve, corner, and contour of a property while the client watches. This immediate visual feedback not only improves accuracy, but also builds trust. Clients can see the layout appear in real time, understanding precisely how estimates are calculated.
“People appreciate that you’re being fair and square. They can see the picture, and there’s accountability,”
Bo explains.
Once the measurements are captured, the data is seamlessly integrated into ArcSite, allowing North Texas Luxury Lawns to plan installations with precision, order materials accurately, and minimize waste. In a business where every square foot of turf counts, reducing overages and shortages can save tens of thousands of dollars over a year – and this was a huge issue before adopting Moasure’s motion-based measuring technology.
“Our waste went down to as small as you could get it. Tens of thousands of dollars saved – it’s huge,”
Bo says.
Speed That Changes the Game
The speed at which spaces can be measured with Moasure devices is arguably the most transformative feature. On a typical project, a backyard that might have taken 45 minutes to measure with tape and wheels, and possibly with two people, can now be captured in less than a minute, single-handedly. Large commercial sites, including those up to 35,000 square feet, can be measured efficiently and accurately, freeing up Bo’s team to take on more projects and provide faster quotes. In an industry where timing can make or break a sale, this capability is invaluable.
“People don’t want to wait days for calculations. With Moasure, I can give them measurements and pricing before I even leave the property,” Bo notes.
The simplicity of the device also ensures that new team members can be trained quickly. Even those with no prior measurement experience can walk a site and capture accurate data within minutes. Bo has personally purchased more than 25 Moasure devices over the years to equip his sales and installation teams, underscoring how integral the device has become to daily operations and key to onboarding new employees.
“As you’re growing your business, you’re hiring new people, you have to get them integrated with understanding measurements and square footage, Moasure sped up that process so much, it just made it simple to bring new people in, get them up to speed, get them measuring, and get them measuring accurately,” he added.
Handling Complexity With Ease
One of the standout features of Moasure’s motion-based measuring devices is their ability to handle complexity. Curved edges, raised flower beds, irregular patios, and undulating terrain pose a serious challenge for traditional measuring tools, but the Moasure 2 Series excels in these situations. By walking around a space and tapping the device at strategic points, Bo can create accurate layouts, even on sites with intricate designs. This not only reduces errors but also enhances the quality of the final installation.
“On a space like this, we can measure it in less than a minute, accurately, within a couple of percent. You can’t do that with a tape measure,” Bo explains. "The tape measure guys have no chance against this guy. No chance at an odd shape.”
The result is a process that is faster, more reliable, and far less dependent on experience. Having a Moasure device in the toolkit has effectively standardized measurement within the company, allowing every team member to deliver professional-grade results.
Integration Into a Seamless Workflow
Moasure isn’t just a tool for capturing measurements; it has become a cornerstone of North Texas Luxury Lawns’ digital workflow. Measurements are exported into the company’s chosen CAD software, ArcSite, where they can be visualized, annotated, and used to generate proposals, as well as ensure that every crew member is working from the same data set. This seamless integration reduces errors, enhances planning efficiency, and provides clients with clear, transparent estimates.
“Moasure works perfectly with ArcSite. They mesh together. It’s paired with CAD. Everything flows seamlessly,” Bo says.
“My business revolves around accurate measurements. It revolves around it. Moasure, it was the solution to many issues. Accuracy, waste management, material overages, material shortages, on and on and on – Moasure took care of all of that.”
The Result
Customer Confidence and Trust
Perhaps the most powerful impact of Moasure is the confidence it gives to clients. Seeing measurements appear live on a tablet during a site visit demonstrates transparency and professionalism. Customers know that the quote they are receiving is based on real, verifiable measurements rather than estimates or guesswork.
“Usually customers are very surprised by the accuracy. They stand by me, and in a matter of minutes, I have an accurate measurement,” Bo says.
This transparency not only reassures clients but also strengthens North Texas Luxury Lawns’ reputation as a trustworthy, professional company capable of delivering premium results.
A Decade of Transformation
After over five years of using Moasure, Bo Freeman sees the device as indispensable. It has transformed how North Texas Luxury Lawns measures, quotes, and installs turf, saving time, reducing waste, and enabling faster, more accurate quotes, and seamless customer service. It has also simplified staff training, allowing even new employees to perform measurements confidently from day one.
“I’m just a guy who found a device and loved it. It makes it easy for my guys, even the ones who aren’t techy. Moasure gives us an easier life so we can spend more time doing what we love,” Bo reflects.
For North Texas Luxury Lawns, Moasure is more than a measurement tool – it is a business-transforming technology that has redefined their entire estimating process.
“Three words to describe Moasure. I would say simple to use…simple, fast, efficient.”
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