CHANGING MEASURING WORLDWIDE
The Moasure Story
Moasure is the world's first motion-based measuring tool. It's built using high-performance inertial sensors, all packed into a device that fits in the palm of your hand.
Alan Rock, our founder and co-CEO, visualized this idea in 2004 to solve a problem he experienced, and 15 years later in 2019, Moasure devices started shipping.
Hear the Moasure story from Alan himself.
100,000+
UNITS SOLD WORLDWIDE
300,000+
MILES MEASURED
90+
COUNTRIES SHIPPED TO
2014 – 2018
FROM CONCEPTION TO CROWDFUNDING SUCCESS
Founded in 2014 by Alan Rock, Moasure started its journey towards innovation in the tech industry. Three years later, in 2017, the company launched a paid iOS app, leveraging the smartphone's sensors to offer unique functionalities. Building on this success, Moasure expanded its reach by launching an Android version of the app in 2018, catering to a broader audience.
That same year, the company embarked on a new venture with the introduction of Moasure ONE, which was successfully crowdfunded on both Kickstarter and Indiegogo, marking a significant milestone in its growth and development.
2019 – 2021
MOASURE ONE BEGINS SHIPPING FOLLOWED BY CONTINUOUS INNOVATION
In 2019, Moasure began shipping its innovative product, Moasure ONE, to over 2,500 pre-order customers, marking a significant step forward in its distribution efforts. That same year, Moasure's pioneering efforts were recognized with the Hottest Startup Award at CES, underscoring its emerging presence and impact in the tech industry.
Continuing its trajectory of growth and innovation, Moasure consistently introduced new features for Moasure ONE through app updates throughout 2020 and 2021, demonstrating its commitment to improving and expanding its offerings to meet customer needs and enhance user experience.
2022 – 2023
INTERNATIONAL EXPANSION AND GROWTH
Moasure has significantly expanded its global footprint by launching 11 international websites, reaching audiences in key markets such as Australia, Canada and Germany, among others. This strategic move has enabled the company to ship its products to 92 countries worldwide, reflecting its growing international appeal.
Concurrently, the team has experienced rapid growth to support this expansion and enhance product development. A notable achievement includes a massive update to the Moasure app, introducing Volume and 3D Terrain features, which marks a significant advancement in its technological capabilities and user offering.
2023 – PRESENT
AWARD-WINNING RECOGNITION
2023 was an exceptional year for Moasure, as the company not only secured a spot on the FT 1000, the Financial Times' list of Europe's 1,000 fastest-growing companies, but also made it into The Sunday Times Hundred 'Ones to Watch' list. Beyond these impressive accolades, Moasure was celebrated across industry platforms, securing both the Experts' Choice and Industry Choice awards at the 2023 World of Concrete Innovative Product Awards. The company's innovative streak was further recognized at prominent trade shows such as Paysalia and Iberflora, where it garnered numerous innovation awards.
Kicking off 2024 with momentum, Moasure once again earned a place on the FT 1000, signaling that this year holds even more promising achievements on the horizon.
In May 2024, Moasure was awarded two King’s Awards for Enterprise in Innovation and International Trade, with only four other companies in the UK achieving this dual award-win this year. The King’s Awards celebrate exceptional UK businesses and are seen as Britain’s most prestigious business awards, highlighting Moasure’s significant impact on technology and global commerce.
2024
MOASURE 2 SERIES LAUNCH
In July 2024, Moasure reached a pivotal moment in their innovation journey, and launched their brand-new generation of motion-based measuring devices – Moasure 2 and Moasure 2 PRO.
Following the worldwide success of Moasure ONE, both Moasure 2 and Moasure 2 PRO inherit the groundbreaking capabilities of the company’s flagship product, and benefit from several technological enhancements, such as: improved measurement accuracy, enhanced battery life, USB-C charging, and more. Most notably, the Moasure 2 PRO device was launched with the exclusive ‘Layout’ feature, allowing users to accurately set out points based on their inputted coordinates.
Moasure’s release of their second-generation motion-based measurement devices remains one of their most significant achievements to date, and one that is underpinned by their dedication to technological innovation and user satisfaction.
100+ TRADE SHOWS EXHIBITED AT IN 11 COUNTRIES
Moasure goes global
Moasure has been exhibiting at trade shows since 2019, meeting both new and experienced customers.
See how Moasure works with your own eyes across the world.
MOASURE'S CONTINUED EVOLUTION
Revolutionary Technology
Moasure works by using inertial motion sensors to track how users are moving it in 3D space.
As you move, the device calculates how far you're moving it and in which direction, and it does that hundreds of times each second. The 3D measurement is drawn live in the app as you measure.
Moasure's engineering team are continually working on updates to algorithms to create even more powerful features for our users.
Our mission
At Moasure, our mission is to transform the measurement industry by redefining the way we measure.
We rival traditional methods with our cutting-edge technology, offering a suite of solutions that not only increase accuracy but also significantly enhance efficiency for businesses.
Moasure is dedicated to pioneering a future where measurements are smarter, more reliable, and contribute to the success and growth of our clients in diverse industries.
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