How Marvin Joles Uses Moasure to Quote Asphalt Projects

Marvin Joles is a hands-on asphalt contractor, content creator and host of ‘In The Mix with Marvin Joles’, a podcast built around real conversations with the people keeping the asphalt industry moving. 

Working across sealcoating, hot mix asphalt paving, driveways, parking areas, and larger asphalt projects, Marvin has spent years using the tools many contractors know well: measuring wheels, hand calculations, sketches, and experience built on the jobsite.

For Marvin, Moasure 2 PRO has become a faster, more reliable way to measure complex asphalt spaces, prepare accurate quotes, and share clearer project information with clients and crews:

“I prefer to use it [Moasure 2 PRO] over anything else just because of how awesome it's been for our quoting process.”

Moving Beyond Measuring Wheels and Manual Calculations

Asphalt projects are rarely perfect rectangles. Driveway flares, curved parking lot entrances, centre islands, widening lanes, slopes, drainage areas, and irregular edges can all make accurate quoting difficult. 

Before using Moasure, Marvin often had to break complex areas into smaller sections, estimate curves or rely on formulas to get close. That mattered because every square foot affects the quote, the material order, and the final job cost:

“I need to know how much material I need to order from the asphalt plant. I can almost prospect that now exactly, or close to it, using Moasure [2 PRO] so that I know my job costing.”

With Moasure, Marvin can base his quote on a clearer understanding of the site, rather than rough estimates. For contractors working in a competitive market, that accuracy can make a meaningful difference:

“And if for a client, $100 matters and I'm able to save that $100 on my quote by exactly knowing how much material I'm going to use and my competitor doesn't, I've won.”

Watch the full conversation here:

How Moasure Supports Marvin’s Asphalt Workflow

Marvin uses Moasure 2 PRO to capture the information he needs for quoting and planning in one walk of the site, including:

• Area
• Perimeter
• Elevation changes
• Curved edges
• Irregular shapes
• 3D terrain data 

These measurements appear in the Moasure app as a clear visual drawing that can be reviewed, shared, and used to support the next stage of the project.

Instead of measuring, sketching, calculating, and redrawing, Marvin can send a finished PDF file straight from the Moasure app into his quoting process. This helps clients better understand what has been measured and gives the quote a more professional, transparent foundation. 

One of Marvin’s favourite features is the Trace Line feature, which helps him follow flares, curves, S-bends, and irregular boundaries more naturally than a measuring wheel or satellite-based estimate: 

“With the Trace Line, I literally just click it and follow that thing along, and it follows exactly along. If I had an S-curve or anything like that or irregular movements or they had a rock there and I needed to go around it or something, it picks it up.”

Handling Curves, Slopes, and Challenging Terrain

Moasure’s value for Marvin goes beyond square footage.

On one challenging Wisconsin paving project, the driveway climbed a hillside and included a turnaround where one side sat much higher than the other. Marvin needed to understand whether the area could be paved, whether the grade would work for the paver and how much material needed to be removed.

Using Moasure, he measured the area, reviewed the elevation data, used the Layers feature, and worked out that removing around one foot from the hillside could make the project possible:

“I wouldn’t have been able to do it… What I needed was somebody who knew how to engineer something, shoot grade, and likely a mathematician… but I didn’t need it. I was able to pull it off with that thing [Moasure 2 PRO].”

For Marvin, the result was more than a measurement. Moasure helped him make a more informed decision before work began, reducing the risk of wasted time, labor and cost:

“When I was done, I was like, this is preposterous that I was able to do this and figure this all out and give it the go ahead and likely save myself a lot of headache, time and money and manpower with what I known.”

Improving Communication with Clients and Crews

Moasure also helped Marvin communicate the project more clearly.

Once he had captured the site data, Marvin shared the visual file with the client, excavator, and paving team. This gave everyone a clearer understanding of the site, the slope, and the proposed work before the project moved forward:

“I took the screenshot and I took the file and I sent it first to the client, then I sent it to the excavator and then I sent it to the paver. And I was like, can we do this?”

The response was immediate. The excavator could confirm what needed to be removed, the paving team could assess whether the grade would work, and the client could see what the finished project would look like:

“I had responses almost immediately – Yep, we can take that out; Yep, we can pave this one if the grade is this. And to the client, I was like, this is what it would look like. And they were like, okay, sounds good.”

On the same project, Marvin also used Moasure during the job to check pitch and drainage as asphalt was laid, helping confirm that water was moving where it should.

A Tool Worth Learning

Marvin is clear that Moasure takes a little practice. His advice to other contractors is to slow down, watch the tutorial videos, and spend time learning the technique.

But once the workflow clicked, Moasure became part of his everyday process.

“After three or four times, I’m like, it’s way easy.”

For Marvin, the biggest benefit is confidence: confidence in the measurement, the quote, the material order, and the conversation with the client.

“It has given me confidence... and it has created excitement because I know that it's freed up time for me to do something else with my time and separate me from who I was, which was just a contractor that didn't have this really defined and refined quote before to send to a client.”

Why Moasure Fits into Marvin’s Asphalt Workflow

When asked what Moasure brings to his business, Marvin highlights:

• Faster site measurements, performed with less manual calculation
• More accurate quoting and material planning
• Clearer communication with clients, excavators, and paving teams
• The ability to measure curves, slopes, and irregular asphalt areas more confidently
• A more professional quoting process

“If somebody else is coming with Moasure, I better be coming with Moasure.”

If you’re an asphalt, sealcoating, or paving professional looking to measure complex outdoor spaces more efficiently – from curved driveways to sloped paving projects and irregular parking areas – Moasure offers a practical way to capture site data, quote more accurately, and build greater confidence into every project.

Learn more about Moasure here.